Colors favourite to launch on Virgin Media

After BizAsia.co.uk exclusively announced that Virgin Media was planning to refresh its Asian TV package, we can now reveal that Colors is looking favourite to launch within the next couple of months.

According to industry grapevine, the popular Hindi entertainment channel is dead cert to be added to the Virgin Media line-up in either April or May this year.

Whilst neither party is confirming or denying the rumours, BizAsia.co.uk understands that the talks are quite advanced and that the deal will be finalised in the next few days.

Other channels such as ZEE Network’s ZEE Cafe, India’s showbiz channel Zoom TV, Hindi entertainment channel Imagine Dil Se and news service Aaj Tak are also said to be in negotiations with the cable operator.

BizAsia.co.uk reported earlier this month that London agency Here and Now 365 headed by Manish Tiwari was appointed to rebrand the package. Whereas, Jalebi has been appointed as the agency to look after the Asian Mela’s marketing strategies.

Virgin Media’s new Asian TV pack will be known as Asian Mela and is expected to be rolled out in a big way from April this year.