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Colors breaches advertising allowance limit

Colors rapped by Ofcom
Colors rapped by Ofcom

Colors has breached rule 4 of the broadcasting code after the media regulator, Ofcom, identified two instances where the channel had aired more than the permitted advertising allowance.

Rule 4 of the code states: ���time devoted to television advertising and teleshopping spots on any channel in any one hour must not exceed 12 minutes.�۝

The 23:00 clock hour on 8th September 2013 exceeded the allowance by four minutes and 36 seconds, and the 23:00 clock hour on 20th September 2013 exceeded the allowance by one minute and 46 seconds.

The broadcaster acknowledged that these clock hours had exceeded the permitted allowance of advertising and said that both instances were the result of human error.

Viacom 18, the owners of Colors, apologised for the errors and said there was no intention to gain commercially from the broadcast of additional minutage. It also said that to prevent a recurrence, it was “working towards tightening processes by ensuring that all UK output has a standard duration of 24 or 46 minutes” to avoid changes to programme durations.