Colors & Balaji tie-up for Telly Style Awards

Colors and Indian production giant, Balaji Telefilms have teamed up for the first ever Television Style Awards.

The event, which is scheduled to take place at Mumbai�۪s Reliance Studios on 13th March will recognise the trends and the trendsetters of the television industry. It aims at celebrating Indian television�۪s most stylish and fashionable stars, who have made an impact across the globe. The event will bring together a unique blend of glamour, fun and entertainment. The style-filled evening will pay homage to those style trends which have been created by television stars that have carved a niche in the world of glamour in over 22 categories.

Colors CEO Raj Nayak said, ���Over the years, there has been many a style trend that has put Indian television on the global map. These trends have often added to the popularity of television shows, making them an endearing proposition for viewers. The ��Television Style Awards�۪ aims at celebrating the icons who have contributed to the growth and development of the television entertainment industry. We are happy to have associated with Ekta Kapoor and Balaji Telefilms for this unique offering and hope that the awards encourage costume designers across the spectrum to push the envelope further to create path-breaking trends.�۝

Balaji Telefilms group CEO Sameer Nair said, ���Television and style are two integral elements which are consumed by viewers in different forms on a daily basis. Many trends have been created and many have passed owing to how they have translated onto the small screen. Through the ��Television Style Awards�۪, we are attempting to recognise the contribution of the various members of the television industry for making small-screen style a global phenomenon. Partnering Colors on such an endeavour has been fantastic.�۝

The winners across categories have been judged by jury members Karan Johar, Shilpa Shetty, Manish Malhotra, and Dabboo Ratnani.