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Colors acquires rights to broadcast BR Chopra’s ‘Mahabharat’ in India

Colors has confirmed that it has acquired the rights to broadcast the epic historical ‘Mahabharat’ on its channel from Monday 4th May.

The broadcaster will air the iconic series on its India beam between 19:00 – 21:00. IndiaCast, who runs the international beam of Colors, is yet to confirm whether it will show ‘Mahabharat’ in the UK.

Starring Nitish Bharadwaj, Mukesh Khanna, Rupa Ganguly, Gajendra Chauhan, and Puneet Issar, Mahabharat is directed by Ravi Chopra, ‘Mahabharat’ was first aired between 1988-90. Back in time, watching the show used to be a morning ritual and the streets would go silent as the entire nation would tune in to watch the episodes with their families. Decades later, the show is still deemed cult for its rich storyline, grandeur, and fine performances and holds a memorable place in our lives.

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, says, “Due to the nationwide lockdown, the television landscape is changing quite significantly. The popular classics and erstwhile shows have found a renewed interest amongst the audience as they provide relief and induce nostalgia.We, at COLORS, are constantly and very closely evaluating the viewership trends and designing our programming to give our audience the best content. In a similar move, we are elated to air Mahabharat on television to give our viewers another opportunity to relive the golden times.”