Himesh Reshammiya’s movie ‘Kajraare’, which was released at just two cinemas last month, will be shown on Colors in December, it�۪s been confirmed.
The producer of the film, T-Series head honcho Bhushan Kumar, released the movie without any marketing or publicity for the film, much to actor Himesh Reshammiya and director Pooja Bhatt’s dismay.
In an interview with Bollywood Hungama, Bhushan explained, “Keeping Himesh’s current market standing, I was not very sure about people going to the theatres in large numbers to watch the film. I am very proud of the film, it’s a very nice film and all of us have worked really hard on it and I felt that maximum people should see the film hence we approached a leading TV channel and sold them the satellite rights. The film will have its TV premiere next month (December) on Colors.”
A question mark now hangs over the release of Himesh’s next release under the T-Series banner – ‘A New Love Isshtory’. It is yet to be decided whether this film will follow ‘Kajraare’ on TV or released at cinemas.