Cofresh goes all-out with marketing push across TV & radio channels
To support this year’s key selling times of Ramadan, Eid, Diwali and Christmas, Indian snacks manufacturer Cofresh has again invested significantly in a primetime Asian TV and radio advertising campaign to help raise consumer awareness of the brand and drive footfall to the fixture.
The programme sponsorships will air daily across the B4U Music, B4U Movies, Hum TV and Geo TV channels as well as on ZEE TV, Zing, Sony TV, Star Plus, Sunrise Radio and Sabras Radio – and in a first for Cofresh, on the Star Network’s coverage of the IPL (Indian Premier League) Twenty20 cricket matches.
With a focus on social snacking and the bold flavours Cofresh is renowned for, the ads target consumers through specific movies, music and reality shows including ‘Morning Masala’ and ‘Awaaz De Kahan Hai’, fictions such as ‘Sanwari’ and ‘Seerat’, Ramadan prayers and the 2019 ‘Dance India Dance’ season.
“At Cofresh we’re always keen to support retailers and help drive customers to the fixture especially at key selling times of the year, and one of the most effective ways of doing this is to raise consumer awareness of the brand through regular, high profile exposure on TV and radio,” comments Debbie King, Director of Commercial Sales and Marketing at Cofresh.
“We’re delighted with the new campaign and hope our customers enjoy it too!”