CNN News18 revamps on-air look with focus back on news editorial

BizAsia Correspondent



After testing times recently in the wake of Sushant Singh Rajput’s demise and coronavirus impact, CNN News18 has unveiled a new on-air look to reiterate its editorial positioning.

Zakka Jacob, Executive Editor, CNN-News18, explained, “The world has changed. We are adapting ourselves to continue to stand by our channel’s ethos of ‘On Your Side’. Given the current environment, this is a significant moment for news television. We at CNN-News18 believe it’s the right time to put sanity back in the news. It’s time to channel facts, not outrage. We have been known for our fair, balanced and non-partisan coverage, which means that all sides talk to us.”

As a part of the new changes, CNN News18 has also improved its graphic design template in HD format, which it claims to be the first among other news channels. For the viewers’ experience, the screen will be divided into multiple columns, thereby making it look bigger, bolder and better to understand, thereby breaking all clutter.

“Our commitment to unbiased journalism and to putting India first will always be top priority. Bharat is an aspirational country with biggest young population in the world. We are also one of the oldest civilisations that even today has much to offer to the world. Our new look will blend all these factors and present a news viewing experience that New India truly deserves and aspires for”, added Jacob.