Club Asia to launch on DAB; to go off on Sky

London’s “hit music station” Club Asia is set to launch on DAB digital radio in the coming weeks and cease broadcasting on Sky Digital.

The station confirmed the plans via its website today. The release said, “Since its launch in 2003 Club Asia Radio has firmly established itself within the hearts and minds of its listeners. More than a radio station, it is recognised as a popular lifestyle brand that attracts fans from across the globe.”

The station also confirmed that it will be ceasing its broadcast on Sky Digital later this month due to a slow growth in audience via the TV. Furthermore, Club Asia will be increasing investment online and branching out this summer with enhanced user services which will allow its community of listeners to connect with the station and each other.

Club Asia is currently available on AM in Greater London on 963 and 972AM, plus Sky Digital and online.

Says company Director Sumerah Ahmad, “We recognise that the way in which audiences access their entertainment and information has radically shifted and its important for us to be one step ahead of the game. We are genuinely excited about the changes as it brings increased business opportunities and interactivity with our listeners. We are currently in discussions with a number of DAB platform providers, watch this space for a launch date.”

It is not yet known which areas Club Asia will be broadcast digitally and when the service will be launching. Keep it with BizAsia.co.uk for more.