Clear Channel has launched an outdoor initiative enabling advertisers to target specific ethnic groups in different UK locations.
Ethnic Specific Targeting will enable advertisers to create targeted panels for specific areas of high ethnic populations featuring different ethnic groups and in a range of relevant languages.
Clear Channel identified 3.5m people in the UK and is promoting 10,000 of its panels across the UK as a good way to advertise to them.
A new department based in Manchester, headed by Hindu and Gujurati speaker, Talahat Mahmood, will work alongside the regional development team on the scheme. Banks, recruitment companies and some food and drink brands have shown the most interest in the project so far.
“Many ethnic groups don’t necessary identify with the advertising media or necessarily watch or read much mainstream media, so it has been traditionally quite hard to reach this audience until now,” said Clear Channel marketing director Pip Hainsworth.