Girls Aloud singer, Cheryl Cole’s new video has reportedly offended leading Hindu scholars.

The ‘X-Factor’ judge has been accused of portraying the Indian goddess Kali, in the video for her new single ‘Parachute’.

Religious scholar Rajan Zed has called for “clarification” from Cole, explaining, “The goddess Kali is highly revered in Hinduism and she’s meant to be worshipped in temples, and not to be duplicated in music videos for publicity stunts or thrown around loosely for dramatic effects.”

Zed, who is the president of Universal Society of Hinduism, adds, “This should not be taken lightly. No faith, larger or smaller, should be ridiculed. The inappropriate use of Hinduism concepts and symbols is not okay.

“We welcome entertainers who immerse themselves in Hinduism, but they should take it seriously and respectfully and not just for indecorous showing of Hindu symbols and concepts to advance their selfish agenda. Casual flirting sometimes results in pillaging serious spiritual doctrines and revered symbols and hurting the devotees.”