‘Chehre’ makers strike mega deal with Hotstar for premiere?

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The upcoming film ‘Chehre’ had reportedly been sold to Hotstar for a large amount, BizAsiaLive.com can reveal.

The film already stars Amitabh Bachchan and Emraan Hashmi but Rhea Chakraborty’s part in the film is what is thought to have grabbed more moolah, so to speak. According to a report in Box Office Worldwide, the film was already expected to release online and had quite some offers going the makers’ ways.

“The makers of Chehre were already in talks with various OTT platforms for the release of their film. But Hotstar has won this race by shelling out a premium to acquire Chehre!” said a source.

The source went on to say, “See Chehre has well-known names in its cast like Amitabh Bachchan and Emraan Hashmi. But apart from them the film also features Rhea Chakraborty. Now given the scenario over the past couple of months anything remotely related to Rhea has been making headlines. Though it is rather brutal to say that monetary advantage is being taken of unsavoury truths, it is the harsh reality of business. Essentially, the OTT platform could be looking at the fact that since Chehre also stars Rhea Chakraborty, audience from across the spectrum will be drawn to watch the film for different motives”.

Stay with BizAsiaLive.com for more.

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