Channel V India undergoes new look

India’s youth service, Channel V has undergone a brand refresh, along with a whole new schedule.

As of Monday 1st August, the channel has done away with fiction related shows and switched to non-stop music videos round the clock. Channel V’s new mantra is simply “24×7 Music”.

The nine shows that have been introduced as per the channel’s social media are: ‘Hit Machine�۪, ��Late Night�۪, ��Most W@anted�۪, ��V Shuffle�۪, ��Dance with V�۪, ��V Hangover�۪, ��V-non-stop�۪, ��V international�۪, and ��V rush�۪.

Last month, Channel V axed all of its youth fictions to return to its old formula of just playlisted music.