Could Channel Punjab be making a comeback in a new avtar, well, sources close to BizAsia.co.uk believe so.
Channel Punjab, the premium entertainment channel targeted to the Punjabi speaking community closed down in July this year after it faced financial problems. This subsequently led to the channel being liquidated.
However, according to sources to BizAsia.co.uk, Channel Punjab is staging a comeback with a new look, new name and new strategy. Whilst details are being kept closely guarded, we have got to know that if the channel does return, it will be known as ‘Virsa TV’.
There is also speculation that the broadcaster is talking to numerous parties to secure financial stability to prevent a repeat of Channel Punjab.
At one stage, the broadcaster was also talking to existing channels about content syndication but a relaunch currently seems a better option for the Channel Punjab team.
Keep it with BizAsia.co.uk for the latest.