Channel Nine, a Bengali entertainment channel has admitted to an “unintentional mistake” over sponsorship advertising which resulted in the channel exceeding the allowed advertising time.
Ofcom was concerned that in the channel’s response, that it was unaware that sponsorship credits must not contain advertising messages or calls to action, and was under the impression that credits could be counted towards advertising minutage.
Ofcom expects the Licensee to take the necessary steps to ensure the compliance of its sponsorship credits.
Channel Nine was in breach of rule 9.22(a).
Meanwhile, Ambur Radio, a Walsall community radio station has been found in breach over a sponsortship promotion during a weather bulletin.
The station said it had removed the promotion from air as soon as the matter had been raised by Ofcom.
Ofcom welcomed Ambur�۪s prompt removal of the announcement from its schedule, when we raised the matter, and the range of measures it then put in place to avoid recurrence.
Ambur Radio breached rule 10.1