Channel 44 has officially launched on the Sky Digital platform today.
As revealed first on BizAsiaLive.com, Channel 44 will focus on current affairs for the Asian demographic locally. It will also have news updates from Pakistan. It is owned by the same group as Channel 24 and City 42 (Lahore channel) in Pakistan.
Channel 44 is now available on Sky channel 854. It is currently broadcasting Islamic religious programming, with official news output commencing on Friday at 06:00.
Channel 44 UK is being by Evolution, the same company, which looks after Hum TV in UK/Europe.