Channel 4 to broadcast Bhangra awards BrAMAs

Channel 4 has acquired the broadcast rights for the ?British Asian Music Awards (BrAMAs)’ with B4U Music.

The definitive Asian Music Awards ceremony will be hosted by Radio 1?s Nihal and takes place on the 24th of March 2005 at Cirque, Leicester Square. The show will feature exclusive collaborations by the hottest British Asian Artists and select winners in 15 award categories.

The BrAMAs with B4U Music will be broadcast on Channel 4 on the 27th of March (Easter Sunday) at 11.30pm. The television show, produced by Zeal Television, will showcase a mixture of popular mainstream & Asian personalities. Additionally Channel 4? s weekend block T4 will introduce and welcome the BrAMAs nearer the time.

Jules Oldroyd, Head of Schedules, Music and T4 & Youth at Channel 4 says:

?..Channel 4 is thrilled to secure the broadcast rights for the definitive British Asian Music Awards. Brit-Asian music continues to grow in the UK and C4 is keen to assist the BrAMAs to reach a wider audience. We can see the British Asian Music Awards becoming an exciting date in the music events calendar and look forward to this year?s event.?

Viewers of multi-channel Asian broadcaster B4U can view a specially extended programme bursting with unseen exclusive footage and backstage interviews the following week.