Canon, one of the major brands being associated with the upcoming Indian Premier League cricket, is mulling over the idea of pulling out its marketing campaign due to the catastrophic Japan crisis.
The much awaited tournament, which kicks off on Friday 8th April, could be without the Canon brand because the company is not sure of being able to fulfill the demand if it goes ahead with the media campaign.
Alok Bharadwaj, senior VP, Canon India, told Times Of India, “With the launch of a new campaign we expect demand to be created for the product but with issues on the supply side the decision on whether we will go ahead with the mass media campaign will be taken in a couple of days.”
However, an official broadcaster of the IPL-MAX said there is no clause which can allow for any advertiser to pull out from the tournament under any circumstances. “There is no question of any advertiser pulling out once the contract is signed. Such provisions are not part of the terms and conditions,” said Rohit Gupta, president of Multi Screen Media (the parent company of MAX).
Canon, along with other Japanese companies, has increased its advertising and marketing spends over the last one year to ramp up its presence in the country.