Staff at troubled youth London station, Buzz Asia held a strategic meeting yesterday about its future chaired by director, Avtar Lit.
Buzz Asia has been surrounded with uncertainty since it was sold to the Lit Corporation in 2009. Official radio figures for the station have failed to make any headway. It dropped to a record low of 101,000 in Q3/11 and is unlikely to dramatically change next week when the new figures are released.
According to sources, Lit called for a meeting with staff yesterday to discuss Buzz Asia’s performance, including individual shows and its hybrid music output consisting of Bollywood, Bhangra, R’n’B and Urban. The station has admitted that the vast range of music being played is one problem and is being addressed.
Lit is expected to take executive control of each show and sit with individual presenters this week to discuss taking the Buzz Asia brand forward.
Even though it is unlikely at the moment, there has been speculation that if the station’s fortunes remain as they are, Buzz Asia may get replaced with its sister station, Punjabi Radio.
BizAsia.co.uk contacted Avtar Lit on the same but at the time of filing this article, a response was awaited.
RAJAR: BBC Asian Network clinches UK crown
RAJAR Ratings: Buzz Asia hits new low
RAJAR Results: Slow start for Buzz Asia
OFT clears Litt Corp. to launch Buzz Asia
Litt Corporation’s Buzz Asia goes on-air
Sunrise Radio set to launch Buzz Asia next week
Sunrise Radio being investigated over Club Asia?
EXCLUSIVE: Sunrise Radio acquires Club Asia
Has Sunrise Radio clinched Club Asia licence?
“Preferred buyer” selected for Club Asia
Mazars: Bids shortlisted for Club Asia sale
Mazars: “Substantial interest” in Club Asia
EXCLUSIVE: Club Asia administrators appointed
Timeline: The rise and fall of Club Asia
Club Asia Administration: The industry speaks
Ofcom: Club Asia goes into administration
EXCLUSIVE: Bleak future for Club Asia?
Club Asia to launch on DAB; to go off on Sky