Business news channel, BTVI to turn free-to-air in India

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Business Television India (BTVI), India’s premier English business news channel will be available to audiences for free under a revised tariff order from Telecom Regulatory Authority of India (TRAI’s).

According to the new tariff order, every broadcaster has to offer its channels either for free or at some price. Customers will receive 100 free to air channels for Rs. 130 and can subscribe to select pay channels at an additional cost.

Megha Tata, COO, BTVI said, “It is a very interesting time in the history of broadcasting where the consumers get a choice to select and pay only for what they want to watch. The new tariff order will bring in place a clear demarcation whether content is king or distribution. It will further put pressure on content creators in improving the quality of programming. We at BTVI have decided to offer our priceless insights and opinions free to air. This is our endeavour to prioritise our viewers and ensure we help them to ‘Save. Invest. Prosper’ sans any additional costs.”

Adding to the same Anuj Katiyar, Head Marketing, Research and Branded Content adds “BTVI always had a large audience base who were loyal and now we are putting our viewers before anything else and providing them our channel at no extra cost to them. BTVI is the only business news channel that is FTA. This will not only help us reach out to our loyal viewers without any hinderance but also new viewers who are looking at receiving business news, without putting any burden on their pockets.”

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