BT Sport to rebrand to TNT Sports this summer

BT Sport will be known as TNT Sports from July this year, its been confirmed.

The news comes after a joint venture between Warner Bros. Discovery and BT was signed last year. BT Sport channels and Eurosport now sit under the same umbrella in the UK and Ireland.

Eurosport will retain its current identity until after the Paris 2024 Olympics. It is expected to be rebranded to TNT Sports later in 2024.

“Today is another important step towards the launch of a simpler and even more compelling offering for sports fans in the U.K & Ireland,” said Andrew Georgiou, president of WBD Sports in Europe.

“The TNT Sports name is already synonymous with premium live sport in a number of countries around the world and a further sign of the global scale and expertise that Warner Bros. Discovery brings to its partnership with BT.

“While Warner Bros. Discovery is excited to contribute its global scale and capabilities, together with its growing portfolio of premium entertainment, we are also determined to ensure ​we don’t compromise on the inimitable, local style that is at the heart of the way BT Sport has connected with fans over the past decade. Remaining authentically local will remain key to our success.”