BT Sport & Eurosport to merge in £540 million deal

Telecoms giant, BT Group has struck a £540 million deal with Warner Bros Discovery to merge BT Sport and Eurosport into one entity.

The new combined broadcasting giant will no doubt threaten Sky Sports’ dominance in the market, with exclusive rights for the Olympics, Premier League football, Champions League football, Grand Slam tennis, cycling Grand Tours and Premiership Rugby.

While full details about the deal are sketchy, BT said that the two brands will initially remain separate but will eventually be brought “together under a single brand in the future”.

Chief executive Philip Jansen said, “BT Group has again delivered a strong operational performance thanks to the efforts of our colleagues across the business.

“We have finalised the sports joint venture with Warner Bros Discovery to improve our content offering to customers, aligning our business with a new global content powerhouse.

“Separately, we have strengthened our strategic partnership and key customer relationship with Sky, having now extended our reciprocal channel supply deal into the next decade and agreed a MoU (memorandum of understanding) to extend our co-provisioning agreement.”