Broadcasters get respite from Indian court over ad cap

The Indian broadcasting community has got a respite on the Telecom Regulatory Authority of India (TRAI) ad cap case.

The Delhi High Court today granted an interim order preventing the regulator from carrying out any coercive action against broadcasters violating the mandated 12 minute ad cap set by it.

Broadcasters are heaving a sigh of relief as there were fears that the regulator would prosecute them. Last week’s Supreme Court judgment had struck down the Telecom Dispute Settlement Appellate Tribunal�۪s (TDSAT) powers to adjudicate against TRAI regulations.

The date of the next hearing is 13th March 2014. Broadcasters have to continue the weekly submission of ad duration data to the TRAI.

The broadcasters include the NBA, 9X Media, Sun TV, B4U, TV Vision, Sun TV, E24 and Pioneer Channel.

Extracts from IndianTelevision