British Asian duo Anuska & Jaya B better known as ‘Rara Loud’ has entered the UK Urban & commercial dj charts at number 9 with their first single titled “Lala Liar”.
Developing their own distinctive style, Anuska, and Jaya B began collaborating in June 2010, having remained close friends for over a decade. Having a clear vision of where they wish to take their music, the girls are driven by an ambition to produce music that listeners of can identify with.
Anuska, a classically trained dancer from London, has previously owned her own dance school, bringing her choreography and performance skills into the mix. Her performing background started at the age of 5 and has since played a big part, she naturally loves to entertain.
Self-confessed wildchild Jaya B grew up in Birmingham, recognizing her song writing abilities at an early age. Much of Jaya B’s inspiration for writing comes from seeing her mother work all hours to feed the hungry mouths of the family. Life was far from easy but this made her a strong character who fought for herself to be heard in a full house.
Inspired by a wide range of musical styles, the band count Destiny’s Child, Usher and Kings of Leon as some of the many artists that have influenced their sound. Acts of this genre have taken a back seat in previous years, but with groups such as N-Dubz and Tinchy Stryder rapping their way into the limelight, urban music is taking centre stage.