Brit Asia TV is shaking the UK Punjabi TV market by adding Punjabi movies to its programmes line-up.
The free-to-air channel has confirmed that it has acquired the rights of hit film ‘Pinky Mogewali’, which released late last year.
The romantic comedy follows Pinky (Neeru Bajwa), a tearaway from a rich family who hatches a bizarre plan to win the affection of her father following the death of her mother.
Deciding that absence will make his heart grow fonder, she purposefully falls into the hands of a kidnapping gang and soon falls for one of her captors Raj (Gavie Chahal), threatening to derail her cunning plan.
The feature also stars music artists Geeta Zaildar and K.S Makhan.
Brit Asia TV already screened the Punjabi films ‘Yaar Anmulle�۪ and ��Pata Nahi Rabb Kehdeyan Rangan Ch Raazi�۪ during the festive period.
Brit Asia TV will no be rivalling ZEE Punjabi with its new strategy to secure viewers, furthermore for soon to launch PTC Punjabi.
A telecast date for ‘Pinky Mogewali’ is yet to be confirmed.