Brit Asia TV has been confirmed as the official UK telecast rights holder of the Indian Super League 2017 for the first time.
The channel has landed a lucrative multi-year deal to broadcast the football tournament on free-to- air UK television. Widely renowned as one of the most up and coming leagues in world football, 95 games from India‘s Premier Football division will be shown on the channel from 17th November 2017.
Brit Asia TV will feature a triple header of games each week, beginning with delayed ‘as live’ coverage from the ISL on Friday and Saturday evenings, followed by a live broadcast on Sunday afternoon. More details of Brit Asia TV’s exciting coverage will be announced in due course.
The League this year will feature a number of familiar faces to football fans from the UK, amongst those former Ireland and Tottenham legend Robbie Keane will be wearing the shirt of reigning champions Atletico de Kolkota whilst former England and Manchester United Wes Brown is due to line up for Kerala Blasters.
Tony Shergill, Managing Director of Brit Asia TV, was understandably delighted by his station’s new signing: “Brit Asia TV is a strong household brand amongst the Asian community and we’re keen to support and promote the cultural identity and voice of British Asians. The acquisition of the India Super League rights will open up a new audience to our station as we head towards our tenth anniversary.
“Free-to- air football is a rarity these days and we’re delighted to bring one of the world’s most up and coming leagues to the masses.”
The deal was brokered by Birmingham based sports agency Sporting Group International.