The countdown is on for the inaugural Bridelux Asian Atelier on the 6th-7th October, showcasing the very finest South Asian Artisans combined with prestigious bridal brands from the British and global wedding industry. The Bridelux Asian Atelier show, will for the first time see a number of prestigious designers from around the world displaying their most sought-after designs at The May Fair Hotel.

Some of the participating international designers confirmed include Rohit Bal, Vivienne Westwood and The Wedding Gallery featuring Vera Wang, Oscar de La Renta, J’Aton and Reem Acra. They will be joined by British Asian stalwarts, including Khubsoorat, Ekta Solanki and Raishma.

On announcing his participation, Rohit Bal said: “I am really looking forward to coming to London on the 6th & 7th of October for the first ever Bridelux Asian Atelier. I am really excited to be working with Anisha & James at Bridelux to showcase my latest bridal collection in the UK, alongside some of the most renowned international Western designers. This is an opportunity which excites me and I believe London will truly experience the first East meets West Bridal show at the elegant and refined The May Fair Hotel. I look forward to seeing you all there, book your tickets for your special one to one consultations with me!”

George Hammer, Chairman of The Wedding Gallery, adds: “The Wedding Gallery is pleased to partner with Bridelux for the first Asian Atelier and present our most esteemed luxury bridal brands, which perfectly complement the needs of Asian brides and grooms. With the rise in demand to integrate Western bridal traditions with Asian culture, The Wedding Gallery is perfectly poised to accommodate couples with discerning tastes looking for designer international brands showcased within an elevated, retail store experience to make their wedding a most stylish and memorable occasion.”

The event, curated to celebrate the best of South Asian fashion, is a key part of the wider Bridelux group, giving both the industry & guests no better occasion to discover South Asian experts and suppliers providing a special bespoke service for all elite Bridal couples. During the 2-day show, the Asian Atelier will showcase an exclusive catwalk showcasing the season’s newest bridal collections from award winning international designers & the UK’s most desired wedding couturists.

James Lord, CEO of Bridelux said: “The Asian Atelier is a key event in our ever-growing calendar of wedding industry events. The opportunity to collaborate with the finest South Asian wedding brands and bring them together on the same platform as some of the UK’s leading mainstream brands was an opportunity we are proud to be presenting to the UK Asian audience.”

The luxury Bridelux Asian Atelier will also be featuring a vast array of wedding brands, planners and suppliers to inspire and advise couples about planning their special day. Confirmed participating brands include Saran Kohli Menswear, MAC Cosmetics in collaboration with Ambreen, Pavan Henna, Red Dot Jewels and Purple Jasmine.

Anisha Vasani, Commercial & Creative Director of Bridelux, adds: “We are thrilled to be celebrating our first Asian Atelier showcasing the finest South Asian Wedding Artisans, opening our shows to a wider audience of brides and grooms. The South Asian wedding industry is said to be worth around £12 billion globally and around £3 billion in the UK alone. South Asian weddings have become widely known as some of the most extravagant, luxurious and culturally rich experiences around the world. It is an ever-growing market globally and Bridelux is proud to be entering this space with its inaugural Asian Atelier event.”