Bradford launches UK’s first Asian Sunday paper

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Two media personalities from Bradford have joined hands to launch the UK’s first Asian Sunday newspaper, which will be available in the region free of charge.

The paper known as Asian Sunday is the brainchild of Bradford born and raised Fatima Patel, MD of I & E media, publishers of Asian Style Yorkshire and Asian Style Midlands Magazine and Raj Parmar, Director of Sunrise Radio (Yorkshire).

After successfully being part of the media industry and having run the longest running free Asian lifestyle magazine in the UK, I & E media launched its historic newspaper last week at City Hall, Bradford.

The UK�۪s first female Muslim Lord Mayor officially launched the paper and revealed the fresh look and headlines for the cover story of the first copy which comes out on Sunday 21st August.

It was also announced that 10% of all profits raised over the next three editions will go to the Lord Mayor�۪s Appeal for Marie Curie.

The newspaper will be published every two Sunday�۪s a month and will be delivered direct to 100,000 homes across Bradford and District free of cost.

Managing Director, Fatima Patel, said, “I just wish I�۪d done it sooner, we have the infrastructure of the magazine and I always aspired to do something that connected communities. We have so many positives to shout about that just doesn�۪t reach traditional print media so we decided to do something about it. We spoke to our existing clients and potential customers who all gave us their backing, and together we are all making history.”

Raj Parmar, Director of Sunrise Radio (Yorkshire), Spice Entertainment and Spice Lounge will join Fatima as partner of Asian Sunday and together they hope to make the strongest Asian media alliance in the North of England. “I have known Fatima for many years and when she told me about the concept I instantly decided to be part of it. The great thing about Asian Sunday is that although the paper is Asian in content it appeals to anyone who wants to learn more about Asian Business, Community and Lifestyle. It�۪s our way of sharing our roots and culture with the wider community.”

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