Box Office: Unsatisfactory openings for ‘Gori Tere Pyaar Mein’ & ‘Singh Saab The Great’

Today sees the releases of Imran Khan and Kareena Kapoor Khan starrer ��Gori Tere Pyaar Mein�۪ and also Sunny Deol�۪s ��Singh Saab The Great�۪.�� Early buzz is that neither have opened fantastically.
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Both movies have seen average openings in different parts of India but overall have only managed to see around 25-30% occupancy, according to Box Office India. ��Singh Saab The Great�۪ has seen a good 50% occupancy around Rajasthan and Punjab but otherwise only 15% in some places.
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��Gori Tere Pyaar Mein�۪ was promoted heavily internationally but surprisingly seems not to be doing as well as expected. This may have something to do with Dharma Productions�۪ very sombre promotions on homeland with a preview screening for industry folk only the night before as opposed to a few days prior to its release. It is the norm for such screenings to take place in good time for a film’s release so as to create excitement amongst fans who will see well-known names and critics talking about a given project in advance of the big day.
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Last week�۪s ��Goliyon Ki Raasleela Ram-Leela�۪ is expected to give the two movies a dent in collections as it still appears popular in Gujarat and also in Mumbai.