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Box Office: Sluggish start for ‘Highway’; ‘Gunday’ hits 100 crores worldwide

'Highway' starring Randeep Hooda and Alia Bhatt
'Highway' starring Randeep Hooda and Alia Bhatt

There are three releases today: ��Highway�۪, ��Darr @ The Mall�۪ and documentary film ��Gulaabi Gang�۪. Undoubtedly, ��Highway�۪ is the most bankable as it is directed and produced by Imtiaz Ali and stars Alia Bhatt in a contrast role since her debut in ��Student of the Year�۪ (2012). Randeep Hooda also featured in the movie.
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Morning and afternoon shows have shown that ��Highway�۪ is off to a rather slow start, according to Box Office India, with an average of just 20-25% occupancy. Multiplexes are doing better than single screens and the numbers are expected to rise in the evening shows and during the weekend. ��Darr @ The Mall�۪ has had an even slower start which could well spell doom for it even before the day had ended and ��Gulaabi Gang�۪ is on a limited release and has virtually empty shows.
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Last week�۪s Valentine�۪s Day release, ��Gunday�۪ which starred Priyanka Chopra, Ranveer Singh and Arjun Kapoor was a much-awaited movie but seems to have trotted healthily through its first week, totalling at 59 crores nett domestically and hitting 100 crores worldwide. However, ��Highway�۪ releasing today has seen the film drop further.
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Next week sees the release of Farhan Akhtar and Vidya Balan�۪s ��Shaadi Ke Side Effects�۪. Stay with BizAsia for all the latest.
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