Box Office: ‘Sandeep Aur Pinky Faraar’ to avert clash with other releases

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Dibakar Banerjee’s Sandeep Aur Pinky Faraar is a taut thriller and it has been revealed that Yash Raj Films has a very targeted marketing and distribution campaign for the same. The film of this genre and grain definitely needs a clean run at the box-office and with two films – ‘Sonchiriya’ and ‘Luka Chuppi’ – already releasing on 1st March, the makers are looking at an alternate release date for the same. The film stars Arjun Kapoor and Parineeti Chopra.

“It is a fully multiplex film and it is a thriller. It definitely needs a clean release period. Now, two films are releasing on March 1 and both are urban, multiplex films targeting similar theatre-going audience set. It doesn’t make sense to have a three-way clash and YRF is thinking about other release dates for the film. A clean and clear run will benefit the film tremendously and YRF has to look at the release schedule closely to arrive at a decision,” reveals an industry informer.

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