Box Office: ‘Janaan’ smashes UK records

Setting a new precedent for Pakistani cinema in the UK and overseas and setting a new record as the first Pakistani film to gross one-day collections of over �56,000 (the highest single day collections recorded for a Pakistani film ever in the UK), romantic comedy, ‘Janaan’, has broken previous Box Office records in the UK. The film reached number 8 in the UK Box Office Top 10 after its opening weekend ��� the first time ever that a Pakistani film has reached the UK Box Office Top 10. Released on 9th September, ‘Janaan’ took �56,605 on Monday 12th September ��� the festive day of Eid ul Adha ��� alone.

Presented by IRK Films, Munir Hussain Films – UK (Pepe’s Piri Piri Group) and ARY Films, ‘Janaan’ has set a new trend for Pakistani cinema worldwide. The film has been distributed in the UK and internationally by B4U Motion Pictures, whose distribution strategy secured the biggest release of a Pakistani film to date across 18 territories, paving the way for a bright future for Pakistani cinema on a global platform. ‘Janaan’ marks the second consecutive Pakistani smash hit for the distribution company following their 2015 release, ‘Bin Roye’.

Sunil Shah, Head of Film Division, B4U says, “I am thrilled that Janaan has set a new standard for the future of Pakistan cinema globally. It has become the biggest Pakistani film on an international platform and we are so proud of its unprecedented Box Office opening, not only in the UK but in every territory in which we have released the film, Janaan has paved the way for a bright future ahead for Pakistani film exhibition and distribution worldwide.�۝

Munir Hussain, CEO Munir Hussain Films UK says, ���We are so proud of the achievements of Janaan already and of our association with B4U Motion Pictures for this phenomenal film release. Janaan marks the beginning of a great working future for MH Films UK and B4U.�۝

Honouring Pakistan�۪s rich heritage in film, the arts and storytelling, ‘Janaan’ (��Beloved�۪ in Pashto) presents a stylish, witty and emotional observation of contemporary Pakistan. Filmed in the breathtaking Swat region among other locations, the film is helmed by a fresh team of young creatives, directed by Azfar Jafri and written by Osman Khalid Butt. Rising stars of Pakistani cinema, Bilal Ashraf, Armeena Rana Khan and Ali Rehman Khan, feature in the lead roles in a film that is emblematic of a burgeoning Pakistani film industry, consistently making waves internationally. The soundtrack by Ahmed Ali, Taha Malik and Bollywood composers, Salim Sulaiman has been dominating the airwaves since release, most notably the title track rendered by Bollywood singing sensation, Armaan Malik, with an unplugged version performed by popular female vocalist, Shreya Ghosal.