Box Office: ‘De De Pyaar De’ release preponed

This weekend’s romantic comedy, ‘De De Pyaar De’ will release one day before it was scheduled.

According to The Asian Age, the Ajay Devgn, Rakul Preet Singh and Tabu will be hitting cinemas on Thursday 16th May. The report adds that the film will release early due to the fall in business for ‘Student Of The Year 2’ this week.

A source told the publication, “Student Of The Year 2 is expected to fall steeply from Monday. I think the decision to prepone DeDe Pyar De has been taken in the light of SOTY2’s under-whelming performance at the box office.”

However, co-producer and co-writer, Luv Ranjan denies that the film is being preponed due to the Dharma Productions film. He said, “We’ve decided to have paid previews on Thursday night at multiplexes across India and then we go for a formal release on Friday. Paid previews used to be quite a trend in the past. We just want audiences to have access to our film on the evening before the formal release.”

Keep it with BizAsiaLive.com for more.