BollywoodMasala launches on Freeview via Channelbox
Channelbox has announced the launch of BollywoodMasala, a vibrant new entertainment channel from Mumbai, now broadcasting in the UK on Freeview channel 271. The launch coincides with South Asia Heritage Month, highlighting the importance of cultural storytelling and regional media excellence.
BollywoodMasala, in full HD, delivers round-the-clock, short-form content covering the latest in the Hindi film industry, from red carpet premieres and celebrity interviews to trailers, gossip, and behind-the-scenes moments. Produced by SMG Studios Pvt Ltd (part of Satellite Media Group), the channel broadcasts in a mix of Hindi and English, catering to a modern and diverse audience.
“We’re thrilled to welcome BollywoodMasala as part of our South Asian content line-up during this important heritage month,” said Tanya Kronfli, Head of Business Development at Channelbox. “Its energy, tone and format offer something fresh to UK audiences — especially younger viewers who want quick access to what’s trending in the world of Bollywood.”
“We’re incredibly excited to bring BollywoodMasala to the UK through our partnership with Freeview,” said Sudeep Malhotra, Founder of Satellite Media Group and CEO of SMG Studios Pvt Ltd. “There’s a strong appetite among UK-based South Asian viewers for dynamic, behind-the-scenes content from the Hindi film world — and we deliver just that. With exclusive interviews, red carpet coverage, film reviews and all the juiciest stories, our fast-paced short-format shows bring Bollywood directly to fans in a style that fits their everyday lives.”
Related to this
.
India Today set for Freeview UK launch
.
BritAsia TV launches on Freeview UK via Channelbox
Channelbox is a UK-based Freeview streaming service offering a wide selection of international and local content across genres including entertainment, music, news, and lifestyle. The platform supports FAST (Free Ad-Supported Streaming TV) channel distribution and monetisation, and is available on Freeview channel 271, Freely 561, and mobile apps.
The addition of BollywoodMasala contributes to Channelbox’s broader effort to reflect the cultural richness and media diversity of the UK’s viewing audience. The channel now forms part of diverse Channelbox’s curated lineup which includes such Bollywood and Asian channels as Zoom, BollywoodHD, The Philipino Channel and many others.
Already broadcasting to more than 400 million screens in India through platforms such as JioTV, TataPlay DTH, and major cable networks, BollywoodMasala’s expansion into the UK represents a natural step in reaching global fans of Indian cinema.
