BizAsia ties up with Leicester Asian Film Festival

649, the Digital Hub for Asian media and entertainment, has announced its partnership with the first ever Leicester Asian Film Festival (LeAFF), which takes place in the city in March.

The event takes place between 16th and 19th March 2017 at Phoenix Cinema. It will screen the UK premiere of Gujarati film ‘Wrong Side Raju’. Its about driver Raju, who hopelessly falls for French visitor, Shaily. His romantic slow motion life suddenly plummets to a halt, when he is involved in a hit and run incident, involving Shaily’s close friend Tanmay.

As well as ‘Wrong Side Raju’, LeAFF will also showcase Barun Sobti’s football drama ‘You Are My Sunday’ and ‘Mantostaan’ on Friday 17th March, ‘Those Four Walls’, ‘Mango Dreams’ and ‘Bazodee’ on Saturday 18th March and ‘Lipstick Under My Burkha’ closes the festival on Sunday 19th March.

Leicester Asian Film Festival has been brought together by Leicester’s arts organisations Phizzical and Phoenix Cinema, De Montfort University and London Asian Film Festival.

Samir Bhamra of Phizzical Productions said, “Leicester Asian Film Festival are thrilled to partner with, Digital Hub for Asian Media & Entertainment news. Their undeterred passion to capture and share the joys, griefs, fears and ambitions in the entertainment sector worldwide offers a much-needed multilateralism that keeps us connected. We are in a new age for South Asian arts and cinema and our partnership brings an opportunity to bring the best in South Asian independent cinema to the widest audiences and raise the profile of our diverse city of Leicester.”

Raj Baddhan, Co-Founder, added, “The new look of paves the way for new relations and we’re thrilled to be partnering up with the first Leicester Asian Film Festival. With a fascinating array of films being showcased at Phoenix in Leicester, the Leicester Asian Film Festival 2017 is on the way to be a stomping success! We’ll be bringing exclusive updates from the festival as we get closer to the event.”

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