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BizAsia set for new look in February 2017

BizAsia is delighted to announce the launch of our new website, which will reflect our refreshed brand and encapsulates our identity.

After months of hard work behind the scenes, we’re excited to reveal that, on Sunday 5th February, BizAsia will unveil a fresh revamp to a more slicker, contemporary, responsive website for today’s connected life. Along with a modern new design, the website unifies our core brands – media and entertainment – whilst focusing on our company values: reliability, trustworthiness and passion to reach our vision to become the first choice for Asian media and entertainment news.

BizAsia is currently in its 12th year of breaking Asian media news and has fast developed into a reliable source for the industry and consumers. In 2012, BizAsia added a showbiz section to its website to further enhance the editorial content on the site. With journalists based around the UK and abroad, BizAsia is further establishing itself as a trusted brand for readers looking to find news at the click of a button.

The new brand identity reflects BizAsia‘s commitment to provide up-to- date media and entertainment content. The new tagline ‘The Digital Hub for Asian Media and Showbiz’ illustrates a clear direction for readers when visiting the popular website.

Co-founders and twin-brothers Raj and Lakh Baddhan, along with Senior Editor, Amrita Tanna spoke of their delight of the much awaited revamp.

Lakh Baddhan, Co-Founder and Editor, BizAsia , said, “I am really excited about our new website, it genuinely reflects our forward thinking approach to stay on top. With state of the art multi device functionality it enables us to remain engaged in this busy, mobile based economy. Our award-winning content will continue to underpin and provide the readers what they love about BizAsia.”

Raj Baddhan, Co-Founder and Editor, BizAsia, mentioned, “BizAsia has come a long way since our launch in 2005 and the next phase in our journey reflects the era we’re living in. The new site has taken on board feedback from our readers over the years and given the website, its biggest revamp and rebrand yet. The site will be extending its content, with a focus on not just our media elements but also showbiz, music and events in London and beyond.”

Amrita Tanna, Senior Editor, BizAsia said, “I’m very happy and excited about our fresh look and the updated experience the new website will provide our readers. We’ve been overwhelmed with the support we’ve received in the years gone by and look forward to bettering what we are already known for as we unveil our rebrand and our continued passion to give a one-stop service for media and entertainment.”

Birmingham based Lightbox were chosen to lead the rebrand and design activities.