Issue 30

Of all the advertisers in the market, film companies are known to be

the most extremist and whimsical.

The war between yet another distributor and another channel is known to all.

If this recent film distributor refuses to consider one of the leading

channels in its media plan, another recent film distributor has chosen

to not use another leading channel for advertising one of its

forthcoming films.

The channel war seems to be hotting up in more ways than one!

Disclaimer: ‘Media will be unable to respond to inquiries about the identities of parties concerned in Biz Asia’s Industry Whispers‘.