Issue 7 A well-known Asian radio station is rumouredly planning a hike in its spot rate! What remains to be seen is whether this hike is implemented, and if it is, whether it is applied to advertisers across the board or whether the big boys are excluded! Also, worth observing is advertiser retaliation to the hike, if it happens! Disclaimer: ‘Media will be unable to respond to inquiries about the identities of parties concerned in Biz Asia’s Industry Whispers’.