Issue 5

Times are getting tough for the Asian media in the UK. Some weeks back, we told you about a radio station not hitting sales targets. Now comes the news that at least two Asian television channels (if not more) are in a similar situation; Broadcasters’ overheads are high and with advertisers becoming wary of high spot rates, and moreso, careful and selective about their choice of media, the salesmen’s jobs aren’t getting any easier!

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