Sony Entertainment Television Asia’s reality show ‘Bigg Boss’, which kicked off on Friday has been causing quite a stir notably by the contestants.

The dominant female contestants like Rakhi Sawant and Kashmira Shah have begun to display ample cleavage, while studs like Aryan Vaid are only interested it seems in getting laid.

So is this hit reality show concerned with tackling modern day issues or are its contestants more concerned with simply having sex. What remains to be seen if this new concept will bring in viewers for Sony TV.

Whilst the programme generates more and more publicity for the channel, the first set of nominations took place earlier today. The results: Bobby Darling is up against actor Deepak Parashar. The former got 4 votes from fellow housemates with Deepak having to settle with 7.

The public votes in India will decide who will be the first to leave the house in a live eviction this Friday at 21:00.