Reliance Broadcast Network (RBNL) is stepping outside India by launching its first international channel, a hybrid mixing entertainment content from Big Magic, business news from Bloomberg UTV and events such as award functions.
As reported on our sister site from USA and Canada news, BizAsia Atlantic, Big Magic International, as the channel will be known, will be The channel will first launch in Canada, followed by US, Middle East and Australia. The UK may also follow depending on legaltities and costs.
The majority of the content will come from its entertainment channel, Big Magic with the remainder of the programming from Bloomberg UTV consisting of property and business shows.
RBNL’s intellectual property vertical’s televised award shows providing entertainment doses from across India include ‘India’s Sexiest Bachelor’, ‘India’s Glam Diva’, ‘I Love Style’, ‘Big Hindustan Rising Star Awards’, ‘Big Hindustani Music Awards’ and ‘Big Bangla Music Awards’. Additionally, the channel will also feature shows that will appeal across age groups like stand-up comedies and cultural quiz shows.
RBNL believes the channel’s differentiator will be the half-hour updates from the Indian capital markets from Bloomberg UTV – India that will air thrice a day. The channel will also air a special weekend feature show created around the Indian business world and investments in India.
RBNL CEO Tarun Katial, CEO, said, “We are happy to reach out to the Canadian market with Big Magic International which has been designed to fulfil the need gaps in the infotainment genre for South Asian audiences there. The channel will bring an increasing variety of fresh and relevant programming to the viewers which will include not just entertainment but also daily business updates from India. With this move, we are optimising the use of our robust and extensive content library to reach out to both viewers and marketers in the market. The launch of Big Magic International opens new and exciting opportunities for the execution of our expansion and growth strategy.”