Big Magic International is beefing up its content line up with two new fictional shows ‘Raavi’ and ‘Nadaniyaan’ along with films acquired from Viacom 18.
At start, the shows will be available on Big Magic International ��� in the United States and Canada. ‘Raavi’ and ‘Nadaniyaan’ are designed to offer audiences the magic and daily dose of Indian entertainment and comedy respectively from India.
‘Raavi’ is a witty, quirky story of a girl who grows up disguised as a boy in a Punjabi household, outwitting and challenging the norms. ‘Nadaaniyaan’ is a dialogue-based comedy which is largely an unexplored genre on Indian television. The story centre�۪s around a family of three-husband, wife and brother in law whose conversations and situations promise to keep viewers in splits! Adding to the entertainment quotient will be a slew of films on the weekends.
Through exclusive partnerships in US, ��Raavi�۪ and ��Nadaniyaan�۪ will air on Big Magic International in the US with the largest DTH platform – Dish Network& its IPTV-Dish World.
Marketing of the shows will see an extensive digital and on air campaign, along with an on ground leg. WithBig Magic International’s alliances with large scale events like Shankar-Ehsaan Loy Concert, India Fair 201, Asian American Fair etc., the opportunities for on ground engagements with audiences are plentiful.
Speaking on the announcement,Soumen Choudhury, EVP Big Magic International, said, “The new shows on Big Magic International are part of our endeavour to offer a complete entertainment package that appeals to the Indian Diaspora. Both shows add to the robust programming line-up, and meet the entertainment penchants of our audiences. We will, through our Channel, engage with audiences across the mediums of on air, digital and on ground for a more holistic entertainment experience.”
���Big Magic International being the Variety entertainment channel have marked its presence in USA. With these new fiction shows, Comedy shows and super hit latest Bollywood movies on weekend will definitely add on to its growth & high viewership�۪s”, said Poulami Mukherjee, Co-Founder, MediaMorphosis, Big Magic International�۪s exclusive advertising agency in the US market.
Big Magic International programming remains an eclectic mix of daily sitcoms, socio-myth programs, crime shows, dramas, and religious shows handpicked from Big Magic India, along with news from the very credible Bloomberg TV India.