Bhaskar Das expected to join ZEE India

Raj Baddhan

Senior Editor

Bhaskar Das heading to ZEE India?
Bhaskar Das heading to ZEE India?

President and principal secretary to the managing director at Bennett, Coleman & Co. Ltd (BCCL), Bhaskar Das is rumoured to be joining ZEE India in the coming days.

According to Exchange4Media, Dr Das is headed to the ZEE Group as a group resource. As is known, ZEE Group has interests in the television business through ZEE Entertainment Enterprises and ZEE News. The Group also owns and operates English daily DNA.

Dr Das made headlines earlier this month when he announced his resignation after 32 years at the company. He started at The Times of India Group in 1980 as a management trainee. He was made the head of the Response department in Ahmedabad in 1981 even before he could complete his probation period as a management trainee.

Two years later, he took over as sales head of the Eastern Region in Kolkata and, in 1986, became the profit centre head for the east region. In 1990, Das was appointed as the profit centre head of Gujarat and took over as director of the western zone of Response (ad sales) in 1995.

In 2005, Das was named the executive president of BCCL. His mandate was to maximise the company’s volume and value market share by ensuring quality service to business constituents and driving value innovations.

Das has also been the brand custodian of The Economic Times. He was involved in the overall management of The Economic Times including content, pricing, promotion and distribution, with the mandate to enhance the commercial health of the brand.