The modern day classic ‘Dilwale Dulhania Le Jayenge’ (DDLJ) will be marking its 25th anniversary later this month. The film starring Shah Rukh Khan and Kajol, will become the first Indian film to solely use ‘behind the scenes’ footage from the film to promote its silver jubilee.
Uday Chopra, who directed the making of the film, revealed in a media statement, 2Adi wanted to do something that no one had ever done before in India with DDLJ. He asked me to be in charge of directing the ‘making’ and since this had not been done before, I had to pretty much invent how to go about it. Having just returned from film school in California, I decided this would be a great opportunity to try my hand at another aspect of film-making. The first thing we needed was lots of footage on set and back then S-VHS was kind of the only viable option to do it. So, apart from being an assistant on the set I also became the videographer for the BTS footage.” Uday added, “I remember I would literally have a camera in one hand and the clap in the other, with a utility belt to keep all the batteries, charging cables and spare parts; I was quite a sight on set.”
“The advantage, which I later discovered was that all the artists were very comfortable with me being right in their faces and this made for some really interesting and intimate shots, which helped the BTS footage tremendously. DDLJ was the first film that started a trend which is now popularly called behind-the-scenes, though back then we just called it ‘the making’.”
Uday says, “We were the first film whose behind the scenes footage was telecast on Doordarshan. The channel made a special show out of the exclusive content that was shared with them. When the making aired, we got tons of wishes and it was a huge validation for trying to do something new for audiences. DDLJ’s BTS was an eye-opener for the industry to do the same going forward and we are proud that our film contributed to setting a new benchmark in India when it comes to marketing a film.”
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