Begin acquires global streaming rights for ‘Pakistan Idol’
Begin, the UAE-based streaming platform, has secured global rights to stream ‘Pakistan Idol’, one of South Asia’s most recognised music reality shows.
The acquisition is part of Begin’s broader strategy to expand its South Asian entertainment catalogue and make regional content accessible to international audiences.
Produced under license from Fremantle, the company behind the global Idol franchise, ‘Pakistan Idol’ continues to showcase emerging musical talent from across the country. The series airs every Saturday and Sunday across seven Pakistani television networks — Geo TV, PTV, Green Entertainment TV, Express Entertainment, A Plus Entertainment, Aur Life, and Aan TV — and has gained significant popularity among viewers.
While ‘Pakistan Idol’ has already been available for streaming in Pakistan, it will now be accessible globally through the Begin app in the United States, Canada, Saudi Arabia, and the United Arab Emirates. Viewers in other regions, including the United Kingdom, Germany, India, Australia, South Africa, and Nigeria, can stream the show directly on begin.watch, expanding its reach to audiences across multiple continents.
“The international distribution of ‘Pakistan Idol’ demonstrates how far South Asian entertainment has come in reaching global audiences,” said Zoya Merchant, Director at MHL. “We are proud to see a format rooted in local culture and talent become accessible to viewers worldwide. This collaboration with Begin represents an important step toward integrating Pakistani creativity into the broader entertainment ecosystem.”
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“At Begin, our focus is on curating content that connects communities through shared cultural experiences,” said Jonathan Mark, Co-Founding CEO of Begin.
“‘Pakistan Idol’ embodies the kind of storytelling and talent that transcend geography. Making it available worldwide aligns with our vision of bringing authentic South Asian voices to a truly global stage.”
With this addition, Begin continues to strengthen its international portfolio, enhancing access to South Asian entertainment and supporting the global visibility of local talent.
