The Board of Cricket Control of India (BCCI) has announced that the telecast rights for the Indian Premier League, will go through a tender process.
Currently, Sony Pictures Networks holds the India telecast rights for the lucrative tournament, which expires after the 2017 season.
At a press conference on Sunday, BCCI President Anurag Thakur said, “It gives me immense joy to announce the tender process for IPL Global Media Rights (TV and Digital).”
The period of the rights will last for ten years for television and five years for digital platforms. Rights for the Rest Of The World (ROW) will also have a five-year period.
Incumbent, Sony Pictures Networks and rival Star TV India are expected to bid with mind-boggling figures.
Keep it with BizAsiaLive.com for the latest.