BBC shows UK AMAs through ‘Red Button’
The UK Asian Music Awards are being broadcast on BBC’s digital television Red Button facility from today until Wednesday 24th March.
The event is available to watch across all BBC channels from today (Wednesday 17th March) at 18:00 on Sky Digital, Freeview and Virgin on the interactive Red Button service.
The special Red Button programme, presented by the BBC Asian Network, will feature exclusive backstage interviews with all the performers and presenters from the night, as well as first reactions from all the award winners.
Mark Strippel, Head of Music & Events, BBC Asian Network said, “BBC Red Button Interactive TV is emerging as a brilliant platform for taking music and entertainment into British-Asian homes across the UK. Last Summer we reached an audience of more than 800,000 with our Mela specials and now the likes of Imran Khan, Jay Sean and RDB (plus exclusive behind-the-scenes footage of Amir Khan and The Grewal�۪s) are one red button click away on your remote control for 7 days.”
The UK Asian Music Awards took place last Thursday (11th March) at the prestigious Royal Festival Hall. The glittering event saw a host of British Asian, Urban and International talent come together to celebrate what has been a phenomenal year for the British Asian music industry.
The UK AMA�۪s in their entirety will be broadcast worldwide on the B4U TV network at a later date. Kevin Rego says, “B4U are delighted with the success of the UK Asian Music Awards 2010. It was an eventful ceremony that yet again celebrated the success of a scene full of talent. Congratulations to all the winners. We look forward to broadcasting the ceremony globally on our network.”
