English entertainment channel, Zee Café has partnered up with BBC Worldwide to bring award winning premium British dramas.
Starting from 26th June, 2017, Zee Café will host the BBC First content block with 11 brand new shows set to air every weeknight at 22:00. Promising to captivate audiences, the new line-up of shows on Zee Café includes ‘War & Peace’, ‘Fleming: The Man who would be Bond’, ‘Class’, ‘SS-GB, Maigret’, ‘Doctor Foster’, ‘Top of the Lake’, ‘The Kettering Incident’, ‘New Blood’, ‘From Darkness’ and ‘Thirteen’.
British dramas are known for great stories which are unpredictable, thrilling, complex and engaging. In a television space cluttered with American shows, Zee Café aims to break the norms of the industry with the best from the world of British dramas for its constantly evolving viewers.
Talking about the association Mr. Punit Misra, CEO – Domestic Broadcast Business, Zee Entertainment Enterprises Limited (ZEEL) said, “ZEE is recognized as a pioneer in the broadcast industry for delivering great content to viewers across the world. Similarly, the BBC is known for its world class entertainment. In an unprecedented age of TV drama, we believe we can connect with audiences who are hungry for nuanced storytelling that will immerse and entertain them.”
“This rich catalogue of unforgettable dramas is in line with our brand promise of ‘All Eyes on New’ and will significantly enhance our channel portfolio. From edgy new perspectives to shows that immortalize classics, we believe that this block of BBC First will be irresistible to the discerning Indian viewer who values premium content,” he adds.
“We are delighted that Zee Café is bringing BBC First to India, which will bring the best of British creativity to an appreciative audience. This is a curation of critically acclaimed and award-winning original British drama, that will challenge perceptions though surprising storylines and unforgettable characters,” commented Ms. Julia Kenyon, Director, Global Brands and Content Marketing, BBC Worldwide. “BBC First has been very successful in countries where it has already launched across Australia, the Middle East, Europe and Asia. We look forward to connecting with Indian audiences who know and enjoy premium drama.”
From compelling narratives to awe-inspiring characters viewers will get to explore a rich & diverse variety of content. Not just that, they will also get to see versatile actors like Rowan Atkinson popularly known as Mr. Bean, ‘Dominic Cooper, Sam Riley, Kate Bosworth, Lily James and many more in the BBC First block.