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BBC Earth prepares launch in Asia

BBC
BBC

BBC Worldwide has launched its premium factual channel, BBC Earth in Asia.

The channel will showcase the work of the world�۪s foremost factual film makers as it takes audiences on a journey of discovery. From the smallest creature under the microscope to the limitless expanses of space, BBC Earth will bring viewers face to face with action, ideas and the wonders of being human.

BBC Worldwide Asia executive VP David Weiland said, ���The premiere of BBC Earth in Asia is an important step in BBC Worldwide�۪s strategy to inspire audiences with intelligent, distinctive content. With BBC Earth, we will now have a compelling way to share premium BBC factual content with audiences in Asia and around the world. With an increased investment into new and premiere content, we are confident that BBC Earth will strike a chord with viewers in Asia.�۝

The new channel will also see the Asia premiere of ��The Hunt�۪, less than 24 hours after the UK telecast. The blue chip landmark series, narrated by Sir David Attenborough and executive produced by award-winning producer, Alistair Fothergill, explores the dramatic world of predation as never before, taking an intimate look at the remarkable strategies of hunters and the hunted, exploring the challenges animals face and the tactics they employ.

In India, BBC Earth will be distributed by Sony Multi Screen Media.