National digital service, the BBC Asian Network has announced it is turning to Bollywood in June to coincide with the International Indian Film Academy (IIFA) awards.
The IIFAs, which are taking place in Thailand from 6th 8th June starting with ‘Breakfast with Jas Rao’ on Friday, ‘Love Bollywood’s’ Raj and Pablo will be reporting live from Bangkok. ‘Love Bollywood’ itself will be coming live from the stars hotel on Saturday and Sunday (09:00 – 12:00) and all the results and gossip from the Awards ceremony will be broadcast at Breakfast time on Monday with Jas Rao.
Adil Ray and Gagan Grewal will present their shows from the famous Star City one of the UK۪s key Bollywood venues in Birmingham talking to cinemagoers and playing Bollyokey with famous participants singing along to classic Bollywood tracks.
During the week from ‘Breakfast with Jas Rao’ (06:00 – 09:00) through the daytime programmes through to the specialist music programmes like Bobby Friction and Kayper there will be a Bollywood theme with the music and huge personalities reflected in the sound of the station.
On Monday 2nd June in the ‘Asian Network Report’, (19:30) ‘Love Bollywood’ presenters Raj and Pablo ask whether a British Asian could be the next Shahrukh Khan.
The BBC Asian Network looks to be following other channels like ZEE Radio and Club Asia, both of which are now Bollywood centric stations.