BARC India launches mobile app

India’s television audience measuring body, BARC has launched an official app, which is available immediately to download on both iOS App Store and Android Play Store.

The company has launched two apps – BARC India BMW Subscriber and Non Subscriber. The app gives users access to Channel/Programme viewership data by genres.

BARC India CEO Partho Dasgupta said, ���Our intent was to make the whole process of consuming TV viewership data easy and on the go. With the launch of BARC India Mobile App, we have moved a step closer towards that. I am sure that this easy to navigate BARC India app will give both our subscribers and non-subscribers great user experience.”